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Throughout the public relations process, you can expect to work extensively with print, digital, broadcast, and cable media. You will also utilize a range of social media channels to tell your client’s or employer’s story. Many times, you will plan for and manage crises. It should come as no surprise that the bulk of the public relations professional’s work and the biggest career rewards are directly related to writing skills.


Whether you are writing a speech for a corporate CEO, releasing new product information through your company’s Facebook page or Twitter feed, drafting an online news release in response to a crisis, or editing the company newsletter, you will be polishing your writing skills every day. Like public relations, advertising offers promising career pathways to college graduates. The US Bureau of Labor Statistics predicts 9 percent job growth for advertising professionals through 2024. Possible work settings include ad agencies such as Crispin Porter + Bogusky in Miami, Florida, media employers including The Dallas Morning News, corporations such as 3M, or a range of small businesses.


Many advertising firms may hold brainstorming meetings in their offices to come up with new concepts or ideas about a new client or project. Advertising professionals must understand pop culture and current events, and use what they know to generate attention among consumers in key demographic groups.