If you are contemplating a career in the media professions, you are exploring the field in a time of unprecedented upheaval and rapid change. Major newspapers that have thrived for a century are cutting back their publication schedules or going mostly online. Well-established radio and television stations, facing declining advertising revenues, are laying off news staffs. Indeed, the entire mass media industry, which appeared to be so solid a few short decades ago, is rapidly evolving into a digitally driven, interactive enterprise.
Here, the spoils go to those who can convey the news to audiences wherever they are and whenever they want it, on their own customization terms as they consume and produce media all at once. The “good old days” of the mass media are not returning. Media ownership has largely been consolidated into several large corporations over the past three decades. All of this upheaval is being driven by a chaotic outside world.
Consider for a moment the global conflicts, environmental crises, and political battles that make news headlines every day. In order to stay relevant in the information marketplace and keep up with ever-shifting audience demands in this complex environment, media organizations and professionals must be flexible and agile in terms of their business models, technologies, and skill sets. As a professional, you will need to be able to produce high-quality content across multiple platforms.