Getting a book published is only the next step to the book-writing process, especially if you are a self-publisher. Well, even if a publisher agreed to print and distribute your book, you still have to make things happen. Otherwise, all the excitement of having published one, dies down when you realize nobody, except your family and close friends have read it.
Don’t even think that posting snapshots of your book and of your publisher’s new-release announcement in your social media accounts is enough. If you want it to get noticed by the bookworm community, it would be wise to think again. Although publishers have a marketing plan for your literary work, bear in mind they also have other publishing projects to promote.
Be in the know that the promotional work for every book that publishers release, depends on a specific budget. Usually, the amount is based on the expected number of copies that a new publication will sell. Now if you are new to the book publishing business, the initiative to make things happen should come from you.
Promote via Instagram
Promoting via Instagram is a very effective approach. The platform can instantly send out feeds about you and your book to billions of smartphone users throughout the globe. However, it you want to achieve amazing results, it is important for you to strategize your promotional activities.
In addition, be sure to use the tag, geolocation tag, video and stories features that will enable you to have more followers who would take interest in buying your book.
Some Strategies for Promoting a Book Release
Although getting global recognition is the ultimate goal, a wiser strategy is to first, get noticed locally. This means that when you post Instagram photos promoting or announcingbook-launching events, make certain that they come with a geolocation tag. That way, you can plan promotional events that will attract local book lovers who can actually attend.
Let us say you are an Instagram user from Amsterdam, the most effective way “groeien op Instagram” or to grow on Instagram, is to increase your Dutch followers. Not only because you can easily engage them into conversations using the same language or meet them personally in a local brick-and-mortar bookstore . Since you also share the same culture and traditions, target bookworms in Holland first, because they can easily relate to what your book conveys.
Pre-Publishing Promotional Strategies
Even before you self-publish or get a publisher to print and distribute your book, pre-promote and encourage engagement early on. Post Instagram photos related to the topic of the book you are writing. Add text, captions or stories asking opinions, ideas and/or similar published books, to find out why or whether potential book readers are interested in them.
Pre-publishing promotional strategies work toward growing you Instagram followers, especially if you will grow them first among locals. Such strategies include keeping them in the loop on how your book-writing project is progressing. Once you get to the part where you will be posting Instagram posts about “the book release part,” they will be able to share the excitement you are feeling over your first published book.