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Tips For Your Book Campaign On Instagram

Instagram has more than 1 billion active users every month, which makes it an excellent venue for businesses to promote their brands and services. If you are an author or a writer and want to promote your book, Instagram is a great place to start your book promotion campaign. However, you need to have an effective strategy to maximize your book campaign efforts. Below are a few:

Determine your Target Market

Prior to promoting and marketing your book on Instagram, you have to determine who your target audience is. By knowing your target audience, you will be able to tailor your marketing and promotional strategies in line with their preferences. Determining your audience will help you create the type of posts you put in your feed.  Targeting your audience is an imperative factor throughout your book marketing campaign. Hence, make an effort to determine your market.

Reach Out to and Connect with Potential Readers

Online marketing doesn’t only mean posting photos of your book. As much as possible, make an effort to also interact and connect with your potential readers. Give their pictures a like and comment on them as well. Follow other authors or writers and comment on their posts too. Build rapport and show genuine interest. But try to abstain from marketing your book when establishing rapport or else it might appear insincere and fake. Form sincere friendships with your potential readers and fellow writers.

Post Regularly

With over 1 billion active users every month and about 500 million every day, you have to keep up by posting regularly and consistently. If you gain followers, it means you got their attention. Hence, regularly post something fresh and creative to gain more followers and update them as well.