SEO for self-publishers and e-book authors is a topic that authors are sure to think of last when they write a new book or e-book.
Importance of SEO for book publishing
At the latest when the book is being marketed on its own website that advertises the book, the topic of search engine optimization suddenly becomes the focus of strategic considerations. Web experts and seo agency gold coast explain the dilemma-like sphere of activity like this:
- There is no e-book sells without online marketing
- No online marketing works without your own website or social media presence
- No website works without SEO because it cannot be found
New authors are now romping around in the e-book market and trying their luck online. Almost everything online is about “being found”. One often hears the phrase “As an author, find the right niche audience for you”. But, it has to be able to find you as an author online, otherwise, it won’t work.
Why journalists should definitely bother with SEO basics and how it works
Journalists whose articles are also published on the Internet are often reluctant to optimize their texts for search engines. Creative people in particular like to avoid the topic of SEO because it is so bulky, so technical and packed in thick books often so lengthy.
In the digital age, those who create a text usually have a great interest in it being read. But to do this, the target group must be able to find it among billions of mediocre texts on the Internet. The best text is of no use to anyone unread. Neither the sender, nor the recipient, nor the publisher.
Today SEO has become indispensable for professional publishers. They use several media channels such as print, online, mobile, social media, and apps.
In short, the advancing digitization and the increasing focus on the Internet as the leading medium can no longer be easily avoided. SEO is a discipline that is already inextricably linked with all digital media.
Anyone who deals with SEO will notice something else as well. No texts have to be bent for this, but rather, before creating the text, you should ask yourself the simple question with which keywords exactly this text could be searched for by the recipient on the Internet.