Video marketing is not just for entrepreneurs and businesses. As a writer, using moving images can expand your reach and introduce the person behind the book to the audience.
Ways to reach more readers with video book marketing
Book trailer videos
Book trailers have the same effect on viewers as film trailers. They grab attention and help you connect with potential readers. They encourage you to buy your book. Trailer videos offer a good look at the main characters and the mood of the novel, as well as a general preview of the story. This will pique curiosity and delight the audience.
Book trailers can reach millions of people in a short time. You can download the video using https://clipconverter.io and watch it in offline mode.
Behind the scenes writing routine videos
Most readers want to get to know the people behind the books. Enthusiastic readers are always fascinated by the creative, literary process of great writers. You can therefore also create videos with a look behind the scenes. Share your writing routine, talk about your work area and the inspirations for the book, etc. Behind the scenes, it should be casual and authentic. So no preparation is required on your part. Share the video with minimal editing. Videos like this create trust and interest in your work and ultimately lead to more followers and readers.
Author interview videos
As a writer, you can take part in an interview, either privately or with an audience. Writer interviews can be a great technique for engaging with your potential readership. Are you looking for inspiration? YouTube offers numerous videos with author interviews. When everything is ready, you can publish the entire video, even if it lasts an hour or more.
Take videos while reading from your book
Some may believe that readings are an outdated concept these days. In fact, many authors and readers still enjoy good reading. There are many compelling reasons for adopting this technique in book marketing. On the one hand, readers can get to know their favorite writer. Second – and this is most relevant for the digital age – you can post the video on your authoring website on YouTube and on other social media platforms.