Ebook is a form of new media that contains fragments of the writing or work of someone in digital form. Now it’s even easier to access the ebook because even through gadgets you can. There are ebooks that can be accessed for free but many also process the ebook into a source of income, depending on the purpose of the creator. The purpose of an ebook is to capture leads.
How To Use Social Media To Promote Your Business (Your eBook)
You can create a highly valuable ebook but it can go to waste when no one can find it online. Half of the work is really getting to promote your work. Just info, the ebook can be used as a lead magnet if you have a product to offer and tailored to your target. But before that, make sure that you have a Landing Page to get prospective customer data that is integrated with the Autoresponder.
Here is a way to promote your ebook on social media to generate leads.
Make Social Teasers
Post an interesting picture from an ebook, opinion or stand-out quote to attract the attention of your audience so they want to click on your content. You can post on your Facebook and expect your audience to like, comment, and share from teasers ebook before launching. So, when you provide an ebook link then that person will be able to see it in their timeline.
The Pin feature on Twitter is still little known, but effective. This tactic will give you the freedom to pin tweets to the top of your feed. Thus, the tweet that is inserted will always be the first post that your visitors see. Find or create the tweet you want for the Pin that will highlight your ebook.
Then right-click on the advanced options icon and select Pin to profile page.
Influencers are people who have a lot of followers on social media. Not only that, whatever they post or update is always interesting and some even inspire followers on social networks. They can really help speed up your promotion strategy. Explore platforms like BuzzSumo to find influencers in your industry.
You can start from scratch and get a following from getfans.io but you’d rather get YouTube influencers to boost your promotion.
Then make contact with them to see if they will spread your content.
Post on the Community
Look at the group directory on LinkedIn to find groups relevant to your industry. Or, you create your own group and talk about the contents of your ebook to an interested audience. Your post will appear in the news feed and sidebars on Facebook.
You can increase your chances of getting more clicks if you use this method. Make sure your ad invites users to click on your post. Choose interesting images from the ebook and include persuasive copy pieces.